How a "Bionic Hamburger" Made Len F. a Rich Man

 Everybody's talking about YouTube, Facebook, and MySpace. More important, they're sharing videos and pictures on these sites with their friends, colleagues, and neighbors like crazy .


The good news is: now it’s easy and cheap to make your own short video … post it all over the Internet … and advertise your product or service to thousands of eager customers – virtually for free!

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.  

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say about Bob Bly ‘s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission.  Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print  ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be  recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again… you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go.
You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted.  Thanks Bob!"
—Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
—Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
—Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
—Jill Perri, American Consultants League

"Great copy! I love it!"
—Marlene Jensen, The Newsletter Group

Dear Marketer:

Did you hear what happened to Len F. on the Internet – that lucky (OK, smart) S.O.B.?

Len is a guy who sells health products – and naturally, an advocate of healthy eating.

His products are organic, with no preservatives or chemicals, which of course are pure poison to your system.

Processed foods – and especially fast foods – are loaded with this crap.

To get people to stop eating junk food … and start eating healthy … Len created a cute little video.

It featured the “Bionic Burger.”

The video tells the story about a person who bought and kept a burger each year for several years.

Because the patties were loaded with preservatives, the burgers did not decay or change in appearance.

The video has an important message: fast food is full of chemicals.

But it’s entertaining and funny, too.

Well, guess what?

As a result of people passing around links to Len’s Bionic Burger video on YouTube, he has generated sales online of $11,000 a month.

Cost to produce the video?

Just $82. That’s right. Only eighty two bucks!

Cost to distribute the video or run it on the Internet?

Zilch. Zero. Nothing. Nada.

Do you see what happened?

By creating a certain kind of video – known as a “viral video” – Len advertised his product to thousands of prospects … virtually for free.

Now, I want to show you how easy and quick it is to produce your own viral video … and market your products online for free … just like Len did!

Can Johnny read?
No, but he can watch TV.

The younger generation today holds books in far less reverence than their parents or grandparents did.

That’s because content is now available through so many other channels in addition to conventional print publications like books, magazines, and newspapers.

Your customers today access the Internet on their mobile devices … listen to content as MP3 files on iPods … download and watch movies on their PCs.

We are becoming a planet of watchers, not readers. And with viral video, you can grab the attention of the screen addicts like no newspaper ad or direct mail piece ever can!

As the facts clearly show, video is rapidly becoming the dominant form of information and entertainment online:

Web sites like Flickr and YouTube now account for 12% of all Web traffic a jump of over 686% from just 2 years ago.

Google recently acquired YouTube, a consumer Web site for sharing original videos online, for $1.65 billion. YouTube has more than 10 million videos viewed daily.

123 million Americans view online video at least once a month. Of these, 66% have watched online video ads and 44% have taken action on what they have seen.

We are nation of people addicted to screens. We watch TV 2.5 hours a day and surf the Internet 3.6 hours a day.

And here’s why we say video is viral: 76% of Internet users will tell at least one friend about a video they have seen, often by e-mailing them the link to that video.

Importantly, Len F. isn’t the only Internet marketer getting big-time results from viral videos posted on the Internet....

Explode your Internet business with viral video

As an Internet market, you know that two of your toughest challenges are: (a) getting your message in front of new prospects cost-effectively and (b) building your opt-in subscriber list.

With viral marketing, my colleague SM solved both those problems … and became one of the wealthiest and most successful Internet marketers I know.

SM created a series of viral videos that were interesting and engaging to watch. In addition, each had a valuable message to convey.

He reports that his viral videos have been viewed over 17 million times on the Internet.

Each video includes a message that says “If you want to see more videos like this, join our list” – with a simple online form for submitting your e-mail address.

From viral videos alone, SM has build an opt-in list of over 600,000 prospects AND an online business with millions of dollars a year in sales.

Like disco and aerobics in decades past, online video is the unstoppable juggernaut of trends in the 21st century.

Now, you and I can use the new phenomenon of viral video marketing to grow our e-lists two to five times as fast as other list-building methods – and at a fraction of the cost of most of them.

At last, a step-by-step guide to creating and
distributing your own viral videos

In our new e-book, Viral Video Marketing: The Complete Guide, marketing consultant Frank Girard and I show you step by step how to write, produce, post, and market your products with a viral video … usually for less than 1/100th the cost of producing and airing a TV commercial for the same product.

You will discover:

3 ways to ensure that sure your logo, brand, and Web site URL are included in your video when it is freely distributed on the Internet. Page 4.

Automate the syndication of your viral video to multiple Web sites in a few simple steps. Page 32.

Determining the target market the audience you want your viral video to reach. Page 17.

44 popular Web sites inviting you to post your video on their pages for free. Page 37.

Creating RSS (real simple syndication) feeds that multiply distribution of your video across the World Wide Web. Page 33.

3 steps to creating an effective viral video. Page 17.

How to get your viral video distributed online without paying a penny. Page 4.

16 great Web sites where you can edit your videos online. Page 42.

The #1 mistake made in viral video marketing. Ignore it at your peril. Page 18.

6 quick and easy tools for converting your viral videos to multiple formats. Page 43.

The key metrics to track in viral video campaigns…and how to use them to determine your ROI. Page 12.

5 pieces of hardware and software you need to produce a viral video ready for online distribution. Page 19.

7 ways viral video marketing can help double or triple your online business. Page 5.

Fastest way to do split testing of different viral videos- to see which version pulls the most traffic to your site. Page 12.

7 steps for getting your viral video passed around more than cups of beer at a college fraternity’s keg party. Page 21.

How to bring in millions of dollars with a viral video “documentary.” Page 5.

10 ways to distribute your viral videos on cell phones, Blackberries, and other mobile devices. Page 46.


Most popular file formats for producing viral videos and how to transfer your video into each. Page 21.

12 search engines that specialize in finding video content online. Page 47.

Low cost ways to shoot and capture moving images “on the fly” even when you leave your video camera at home. Page 6.

4 “offers” that can work in viral video marketing to capture names, promote your company, generate viral pass along distribution, and even get direct orders for your product. Page 21.

Easy-to-use software makes uploading your video content to the Internet a breeze. Page 7.

12 methods for downloading videos to your PC from other sites. Page 48.

What is the ideal length for a viral video? The answer may surprise you. Page 22.

Why viral videos kick butt in marketing … while traditional Madison Avenue TV commercials are being Tivo’d out of existence. Page 7.

New technology lets you capture or record images on your computer screen and integrate them into your viral video. Page 23.

Making viral video part of your Web 2.0 marketing campaign. Page 8.

4 really neat tricks for getting a higher ranking in the search engines for your viral videos once they are posted online. Page 23.

The 3 major styles and approaches used in 99% of all viral video. Which is right for you? Page 14.

Using blogs and forums to promote viral videos. Page 24.

Creating buzz on the Internet with a “pre-seeding” viral video campaign. Page 11.

Put the “piggyback technique” to work and get people who flock to other videos to watch yours, too. Page 28.

Using humor to get viewers to pass your viral video on to multiple friends and colleagues. Page 15.

How to “announce” the online posting of your viral video through social networking sites. Page 29.

And so much more….

“OK, but what will it cost me?

In the old days, producing promotional videos, films, and commercials cost a bloody fortune – and in some cases, still do.

 It’s true that today you can hire a Madison Avenue video production company to make a TV commercial for you – at a cost of as much as $100,000 or more. And that doesn’t include buying expensive TV time to run it.

But by following the steps outlined in Viral Video Marketing, you can create your own short “commercial” – a viral video – for under $1,000 … or in some cases even for less than $100. Best of all, you can post it on dozens of video sharing sites on the Internet for FREE!

But Viral Video Marketing won’t cost you $100,000 … or $1,000 … or even $100.

Instead, the price is just $39 – less than I charge for just 5 minutes of my time!

And that’s only if Viral Video Marketing generates a flood of new traffic to your Web sites.

If it doesn’t, then it won’t cost you a penny. Here’s why….

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you aren’t convinced that Viral Video Marketing is the smartest investment you’ve made in building your Internet marketing business with viral videos this year….

Or you are unhappy for any other reason reason … or for no reason at all … just let me know within 90 days.

I’ll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

With the right viral video posted on the right sites, you could generate thousands of clicks and unique visits to your Web site … resulting in a huge lift in online sales and revenues … and adding thousands of new subscribers to your opt-in e-list.

And when you follow the strategies in Viral Video Marketing, you can do it with a total production budget as low as $100 or less.

So what are you waiting for?

To order Viral Video Marketing: The Complete Guide on a 90-day risk-free trial basis, just click here now:



Robert W. Bly, Director
      CTC Publishing

P.S. Order Viral Video Marketing today and you get a FREE Special Bonus Report, Online Marketing That Works (list price: $29).

In this 47-page guide to Internet marketing, you’ll discover:

How to break into your prospect’s “e-mail inner circle.” Page 6.

27 tips for writing e-mail marketing messages that work. Starts on page 33.

How to write, publish, and distribute your own e-newsletter … and do it in less than 2 hours a month. Page 9.

The 10 steps to outrageous online marketing success. Page 3.

How I built my e-list from 3,000 names to over 40,000 names in just 6 weeks for less than $1,000. Page 15.

Converting leads to sales with the “online conversion” strategy. Page 27.

Most common Web site mistakes – and how to avoid them. Page 42.

And more...

Best of all, this bonus report is yours to keep FREE – even if you request a refund on the e-book!

To order Viral Video Marketing … and get your FREE Bonus Gift worth $29 … just click below now: